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Posted at The WayWard Musician
 It’s hard to engage people.
Not everyone is inherently witty, or naturally outgoing.
Beyond sharing links, promoting others and sometimes yourself, what else can you do to keep fans engaged and not wondering whether to “unlike” you?
You can start motivating your fans by sending out a call to action. These are any actions thatget your fan-base actively involved towards a goal of your choosing.
Facebook and Twitter are both networks where calls to action will work effectively.
Try out some of the following and see what works with your fan-base.
1. Checklists
Come up with a weekly checklist for fans that involves watching a video, commenting on a blog post, listening to a song on your Bandcamp page and sharing that song with two other people.
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Posted at The WayWard Musician
While a lot of your promotional efforts can be concentrated online these days, it’s a good idea to take a look at offline methods and see which ones are still effective for marketing your music.
Here are a few simple ideas to help market your music offline. But don’t rely on only these, be sure to have regular brainstorming sessions and see what other ideas you can come up with.
Traditional Press
While newspapers are on the way out, they still have an aura of credibility that some music blogs seem to lack.
Start small. Get in contact with your local paper and try to get into the weekly entertainment listings. Once that’s done, try emailing the relevant entertainment reporter about doing a piece on your band.
Keep in mind that this will only work if you have just released a new CD, gone on an exciting tour while representing your hometown, won some kind of national competition, or are playing a large charity show.
The key here is to have something newsworthy to sell the editor.
If you don’t get any bites, be persistent.
A spread on an influential paper could be a good conversation starter when trying to convince a festival promoter to book your act.
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Posted at The WayWard Musician
There are endless ways to market your music online and it can all sometimes become a bit overwhelming.
Advice is being thrown at you from all directions and all kinds of “experts”.
But, it’s important to realize that many musicians who’ve had success marketing themselves online have done so in completely opposite ways.
Whatever methods you choose, make sure it is something that works for you and your fan-base.
Here are just a few ideas to get you started.
Offer Free Downloads
One of the best ways to get people immediately listening to your music is by allowing them to download some of it for free and listen to it on their own time.
Give away a new single, an EP, or even a whole album.
Doing this allows people who are hearing you for the first time, to decide if your music is a good fit for them. If they like what the hear, they may just stick around.
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Posted at The WayWard Musician
There can be a lot of things running through your head during a live performance.
You may be concentrating on playing your instrument well, or singing in tune. Or maybe even trying to prevent something from going wrong on stage while you play.
Nobody ever said playing music for a living was easy.
Here’s one more thing you should be thinking about during your performances.
Audience response.
When I gig, I always try to judge the audience response and keep that in the back of my mind. Pay close attention to times when you receive an overwhelmingly positive response, as well as the times you hear only crickets.
As soon as your set is done, note the audiences response to each individual song, as well as the entire set. It helps if you have something handy to capture your thoughts.
Over the span of a few shows, you will have a good indicator of audience response that can help better your live show and answer the following questions.
Are you playing in the right kind of venue for your genre?
If you continuously have a low overall level of audience response and engagement you might want to take a close look at the venue and decide if it really is the right space for your music.
Playing in venues that are too small, too large, or just not the right vibe, will take away from the audiences overall experience of your show.
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In the last three installments of this series, we talked about nailing your first impression with the promoter, sound engineer, and bartender in order to secure repeat gigs at a venue.
Those tips can be used on any other venue staff as well.
But, the most important people with whom you should strive to make a great first impression on is:
The Audience
No matter how many of the venue staff you woo, it won’t mean much in the long run if you can’t make an impression on your audience.
And the majority of the time you only have one shot to convert an audience member to a fan. Make sure you take advantage of that opportunity.
Give Everything You’ve Got
Always play your best and give your all, even if there is only ten people in the room. One of those ten people could become one of your biggest fans or lead to other opportunities down the road. It’s critical then to put on a great show, otherwise the opportunity to convert them will quite literally slip through your fingers.
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